The Criteria Of Accommodation In Muslim Friendly Hospitality Services (MFHS) For The Tourism Sector In Malaysia: Kriteria Penginapan Dalam Perkhidmatan Hospitaliti Mesra Muslim (PHMM) Bagi Sektor Pelancongan Di Malaysia

Hisham Sabri; Latifah  Mustafa; Khairil Faizal  Khairi; Mohamad Yazis  Ali Basah; Junaidah  Abu Seman; Nazratul Aina  Mohamad Anwar

Authors

Hisham Sabri Pensyarah Kanan
Latifah Mustafa Pembantu Penyelidik Siswazah
Khairil Faizal Khairi Profesor Madya
Mohamad Yazis Ali Basah Timbalan Dekan (Hal Ehwal Pelajar & Alumnni)
Junaidah Abu Seman Pensyarah Kanan
Nazratul Aina Mohamad Anwar Pensyarah Kanan

Keywords:

Parameters, Standardization, Muslim, Friendly, Hospitality

Abstract

The significant impact of tourism industry has made it one of dominant economic and social activities in Malaysia, which contribute to the increasing number of domestic and international tourists especially among the Muslim community. Thus, it is important for the industry to create the concept of Muslim Friendly Hospitality Services (MFHS) to cater this trend as an innovation in the tourism and hospitality sector in Malaysia. With the aim to explain the accommodation parameters in MFHS for the tourism sector based on the standard MS 2610:2015, this study uses the method of literature and text study. Furthermore, analysis of relevant documents, books and journals, articles, past studies are also referred to discuss the implementation framework of MS 2610: 2015 beside conducting interviews with experts in the industry related to the development of standard MS2610: 2015 to achieve the objectives of the study. Findings of this study found that there are still hospitality services that need to be strengthened to meet the MS 2610:2015 standard. Thus, this study has contributed by identifying the parameters of standardization in the implementation of MFHS in the tourism industry in Malaysia. Moreover, this study also clarified the concept of MFHS and the criteria measured for the tourism hospitality sector in Malaysia, which is expected to increase the credibility of an organization by applying noble values in management as well as driving the growth of Malaysia's halal tourism hub globally.

Abstrak
Kesan ketara industri pelancongan menjadikannya salah satu aktiviti ekonomi dan sosial yang dominan di Malaysia, yang turut menyumbang kepada peningkatan jumlah pelancong domestik dan antarabangsa terutama di kalangan komuniti Muslim. Oleh itu, adalah penting bagi industri ini untuk mewujudkan konsep Perkhidmatan Hospitaliti Mesra Muslim (PHMM) untuk memenuhi trend ini sebagai inovasi dalam sektor pelancongan dan hospitaliti di Malaysia. Dengan tujuan untuk menjelaskan parameter-parameter penginapan dalam PHMM untuk sektor pelancongan berdasarkan standard MS 2610: 2015, kajian ini menggunakan kaedah kajian literatur dan teks. Sebagai tambahan, analisis dokumen, buku dan jurnal yang relevan, artikel, kajian masa lalu turut dirujuk untuk membincangkan kerangka pelaksanaan MS 2610: 2015 selain menjalankan temu bual dengan pakar dalam industri berkenaan perkembangan standard MS2610: 2015 untuk mencapai objektif kajian. Hasil kajian ini mendapati bahawa masih terdapat perkhidmatan hospitaliti yang perlu diperkukuhkan untuk memenuhi standard MS 2610: 2015. Oleh itu, kajian ini telah menyumbang dengan mengenal pasti parameter standardisasi dalam pelaksanaan PHMM dalam industri pelancongan di Malaysia. Selain itu, kajian ini juga turut menjelaskan konsep PHMM dan kriteria yang diukur untuk sektor hospitaliti dan pelancongan di Malaysia, yang diharap dapat meningkatkan kredibiliti organisasi melalui penerapan nilai-nilai murni dalam pengurusan serta memacu pertumbuhan hab pelancongan halal Malaysia ke peringkat global.

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Author Biographies

Hisham Sabri, Pensyarah Kanan

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia (USIM)

Latifah Mustafa, Pembantu Penyelidik Siswazah

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia.

Khairil Faizal Khairi, Profesor Madya

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia

Mohamad Yazis Ali Basah, Timbalan Dekan (Hal Ehwal Pelajar & Alumnni)

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia

Junaidah Abu Seman, Pensyarah Kanan

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia

Nazratul Aina Mohamad Anwar, Pensyarah Kanan

Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia.

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