Development Program Of Rural Asnaf Entrepreneurs In Ledang National Park, Johor

Abstract

Entrepreneurial activities are one of the pillars that drive the local community's economic development. Zakat institutions provide asnaf entrepreneurship funds through the distribution of productive zakat assistance, allowing asnaf entrepreneurs to run their businesses independently and break the cycle of poverty, whether in urban or rural areas. However, according to the Rural Development Policy Plan 2019, rural or rural communities face a number of challenges, including a less dynamic rural economy, inefficient resource use, and high poverty rates. As a result, the purpose of this study is to identify the form of government planning in developing rural asnaf entrepreneurs, as well as to analyze the determinants of rural asnaf entrepreneurs' success. Thus, semi-structured focus group interviews are used in this study to collect data using qualitative methods. The collected data was then analyzed inductively and deductively. According to the findings of the study, the development program for rural asnaf entrepreneurs is still not receiving adequate attention. At the end of this study, we will make some suggestions for improvement in order to develop rural asnaf entrepreneurs in accordance with the government's policy.