The Commercialisation of Halal and Tayyib Palm Civet Coffee

Amal Hayati Ishak; Shofiyyah Moidin; Siti Noorbiah Mohd Rejab; Mohd Hapiz Mahaiyadin

Authors

Amal Hayati Ishak Senior Lecturer
Shofiyyah Moidin Lecturer
Siti Noorbiah Mohd Rejab Senior Lecturer
Mohd Hapiz Mahaiyadin Senior Lecturer

Keywords:

Halalan, Tayyiban, Civet, Luwak, Coffee

Abstract

Luwak coffee is one of the most rare and expensive coffee in the world, with the selling price between USD250 to USD1200 per kilogram. Realizing the profitable opportunity, its production has been commercialised via SME initiatives. Nevertheless, the commercialisation of luwak coffee and its shariah point of view has been limitedly discussed in the literature, as compared to its scientific analysis. Thus, this article elaborates on the systematic, halalan tayyiban commercial production of luwak coffee via case study and participant observation of a farm in Bandung. Finally, this article discovers three significant halal critical control points in the process of feeding, washing and drying, to maintain the halal status, safety and hygiene of luwak coffee.

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Author Biographies

Amal Hayati Ishak, Senior Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM).

Shofiyyah Moidin, Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM).

Siti Noorbiah Mohd Rejab, Senior Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM)

Mohd Hapiz Mahaiyadin, Senior Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM).

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