The Adoption Of Halal App Among Young Muslim Consumer: A Study On ACIS Student, UiTM Shah Alam

Mohamad Afandi Md Ismail; Sofiah Hayub; Muhamad Hasif Yahaya; Ikmal Hafiz Jamal; Muhamad Najib Abd Wakil; Khairul Izwan Rifin; Mohd Yusra Abdullah; Mohd Sabree Nasri

Authors

Mohamad Afandi Md Ismail Lecturer
Sofiah Hayub Undergraduate Student
Muhamad Hasif Yahaya Senior Lecturer
Ikmal Hafiz Jamal Lecturer
Muhamad Najib Abd Wakil Lecturer
Khairul Izwan Rifin Senior Lecturer
Mohd Yusra Abdullah Lecturer
Mohd Sabree Nasri Lecturer

Keywords:

Halal, App, Digitalisation, Student Behaviour, Muslim Consumer

Abstract

Smartphones today are one of the best ways to disseminate information. In addition to social media platforms, mobile applications are also gaining popularity, as 230 billion apps were downloaded by users worldwide in 2021. In the last 10 years, many mobile app developers have started to launch their own halal apps with different objectives to serve the halal industry in Malaysia. Unfortunately, the apps are mostly found to be unused or not fully functional, which requires adjustments by app developers. In addition, academic studies on halal applications in Malaysia are still lacking, even though digitization is on the rise, especially in the wake of the pandemic. This research is expected to explore the level of halal app adoption among young Muslim consumers and factors that influence their halal application adoption. This study will be limited to students of ACIS at UITM Shah Alam, using a quantitative approach with SPSS software for the data analysis. At last, this study will find out how perceived usefulness, perceived ease of use, social influence, trust, religiosity, and design aesthetics will positively influence halal app adoption. In the future, it is recommended for other researchers to continue empirical studies on the halal app using different quantitative methods.

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Author Biographies

Mohamad Afandi Md Ismail, Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA.

Sofiah Hayub, Undergraduate Student

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA.

Muhamad Hasif Yahaya, Senior Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA.

Ikmal Hafiz Jamal, Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA

Muhamad Najib Abd Wakil, Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA

Khairul Izwan Rifin, Senior Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA

Mohd Yusra Abdullah, Lecturer

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA

Mohd Sabree Nasri, Lecturer

Faculty of Law, Governance & International Relation, University Islam Melaka

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