Empowering Students’s Digital Skills In Da’wah Contents Through E-Campaigns

Abstract

Empowering students has become one of the primary goals of education in the 21st century. The implementation of digital skills connects student engagement, empowerment, achievement, and success. Da’wah can be done in various diverse ways, one of which is using social media. Thus, the present study aims to examine how digital skills empower students through the development of da’wah contents and students’ creativity skills in disseminating da’wah through e-Campaigns. This study employed a case study design on undergraduate students who develop da’wah contents for electronic campaign purposes. The method of data collection involves observation of students’ critical journal reflection, log diary, video skills assessment, and web-based skills. Analysis was conducted thematically to examine how digital skills permitted students to establish e-Campaigns on da’wah. Survey questionnaires were disseminated before and after course where students answered questions from the stimuli, and subsequently personal enhancement ensued from the list of questions. The study found that empowering digital skills improved students from lower-order to higher-creativity order in designing e-Campaign on da’wah. This study contributes to the understanding of how digital skills empowerments can be used to enhance students’ creativity and can serve as a reference for educators and instructional designers in understanding the needs of technology to immense support in automating various critical tasks.