Analysing The Acceptance Of Fintech Services Among Tabung Haji Depositors
Keywords:
Fintech, Services, Tabung Haji, THiJARI, BankAbstract
The adoption of fintech services pave way towards improved competitive advantage in banking industry. In tandem with the phenomenon, Tabung Haji embarks on electronic banking services via THiJARI, since early 2020. Different from a typical bank fintech services, Tabung Haji offered a unique set of services, including the review of hajj registration status. Since THiJARI is a new service, this research is designed to analyse factors contributing to the acceptance of THiJARI, enabling continual improvements to take place to further attract the usage of the system in the future. For that purpose, adapting the Technology Acceptance Model (TAM), questionnaire surveys are distributed to Tabung Haji depositors. Based on 202 complete responses from THiJARI users, three variables are found to be significantly correlated with the acceptance of THiJARI, which are; perceived usefulness, perceived ease of use and social influence. The questionnaire reported 0.85 value of Cronbach Alpha reflecting on the robust reliability of the instrument. Findings from the data encourage the service provider to ensure a user-friendly interface of the fintech services whilst at the same time actively increase awareness of THiJARI among the depositors.
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Copyright (c) 2021 Amal Hayati Ishak , Fatin Azuahana Mohamed, Dziauddin Sharif
This work is licensed under a Creative Commons Attribution 4.0 International License.