Determinants Factors Influencing Muslim Intention To Purchase Halal Personal Care Products: A Study Among Muslim Community At Changlun, Kedah

Nur Marfaiza Mazuki; Nor Aina Mhd Khotib

Authors

Nur Marfaiza Mazuki PhD Student
Nor Aina Mhd Khotib Senior Lecturer

Keywords:

Muslim, Community, Halal, Personal, Care

Abstract

The halal personal care industry in Malaysia has competent significant development and the product is highly competitive, especially in the retail area. The retail industry is a market segment involved in many varieties of products that are strictly prepared under the rules outlined by the laws. The important development of halal personal care in Malaysia creates an opportunity for consumers to select their favourite brands. Therefore, this study focuses to check the relationship between product characteristics, knowledge, buying behaviour, and social value with Muslim intention to purchase halal personal care products. Quantitative method was used towards the study and total 242 questionnaires were distributed to respondent at Changlun, Kedah using Google Form and after the end of the survey dateline for submission, only 168 questionnaires were submitted back to the researcher. A set of questionnaires consist of 6 section which are Section A on demographic profile, Section B on intention to purchase (5 items), Section C on products characteristics (5 items), Section D on knowledge (5 items), Section E on buying behaviour (5 items) and lastly Section F on social value (5 items). The result showed there is a significantly positive relationship between four (4) factors that determine consumer purchasers with the intention of purchasing halal personal care. This study will add knowledge on halal fields and give a greater understanding of consumer intention on buying halal personal care products.

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Author Biographies

Nur Marfaiza Mazuki, PhD Student

Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, Perlis Branch, Arau Campus.

Nor Aina Mhd Khotib, Senior Lecturer

Institute of Halal Management, Islamic Business School, Universiti Utara Malaysia.

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