Issues And Challenges Of Promotion Halal Certification For Muslim Entrepreneurs In Malaysia

Muhamad Zuhaili  Saiman; Nur Salsabila  Yusma

Authors

Muhamad Zuhaili Saiman Senior Lecturer
Nur Salsabila Yusma Degree Student

Keywords:

Product, Muslim, Entrepreneurs, Halal, Certificate

Abstract

This research was conducted to find out the issues and challenges in promoting halal certification in Malaysia. The previous studies that have been established are focusing on issues and challenges for general entrepreneurs which consists of Muslim and non-Muslim in Malaysia. Thus, this research is specified for the issues and challenges in promoting halal certification for Muslim entrepreneurs in Malaysia. Malaysia is one of the countries in the world where the government provides full support in promoting the halal certification process on products and services. It is promoted by government institution which is Department of Islamic Development Malaysia (JAKIM) in providing the halal requirements for the manufacturers and producers in ensuring ‘from farm to fork’ (sources, processing, preparation, packaging and distribution) are guaranteed clean and hygienic consistent with Hazard Analysis Critical Control Point (HACCP) and other quality assurance standards. This research will be conducted using the qualitative method because it is suitable for the nature of the research. the sutraitable instrument to collect data is by interviewing a few of staff from Department of Islamic Development (JAKIM). The factors of Muslim entrepreneurs did not interested in having a halal certificate even though by having it, their products can be guaranteed halal and hygienic, they can import their products overseas and as a benchmark their product is safe to consume by consumer without any doubt. This research can help the management of Department of Islamic Development Malaysia (JAKIM) about the challenges of promoting halal certificate. Thus, they can identify the further step in solving the issues and challenges in order to ensure the halal certificate are being promoted whether among Muslim and non-Muslim entrepreneurs.

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Author Biographies

Muhamad Zuhaili Saiman, Senior Lecturer

Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM), Shah Alam.

Nur Salsabila Yusma, Degree Student

Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM), Shah Alam.

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