NAJAH ENTREPRENEUR E-CLICK CENTER (NECC) AND THE EVOLUTION OF ASNAF EMPOWERMENT: FROM STUDENT INITIATIVES TO COMMUNITY PLATFORM
DOI:
https://doi.org/10.64757/alqanatir.2026.3501/1377Keywords:
Asnaf, Entrepreneurship, Digital, Empowerment, ZakatAbstract
Asnaf is a group that is eligible to receive zakat to cover their living needs. However, paying zakat is no longer enough to break them free from the cycle of poverty. As a result, developing asnaf entrepreneur is one of the ways to guarantee that they may be independent and contribute to society through profitable economic activity. This research is conducted to study the existing platform of Najah Entrepreneur E-Click Center (NECC) as a medium in managing asnaf student entrepreneur. Then, to suggest the strategies to strengthen and empower the platform in managing asnaf community entrepreneur through digital technology. This study uses qualitative approach that focuses on in-depth document analysis and website content analysis. The study then is analyzed by using thematic analysis. The result of the study shows that the effectiveness of NECC as a medium for asnaf student entrepreneur is the one of the main platforms in promoting entrepreneurship development. The potential of NECC into a asnaf community entrepreneur digital platform can be strengthened and empowered by five additional strategies which are development of training module and e-learning, integration of e-commerce and e-payment system, profile data center of asnaf community entrepreneur, mentoring support and professional networking and performance monitoring and effectiveness evaluation system. Further study is recommended to involve field survey and interview with asnaf community entrepreneur. It aims to evaluate the effectiveness of the digital platform in empowering the asnaf community economy. Through a digital approach, the asnaf community entrepreneur can be empowered with continuous entrepreneurial training, broader market opportunities and access to a strong support ecosystem.
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