Individual Perception And Environmental Management Of Asnaf Women Entrepreneurs On Business Performance: A Study In The Federal Territory

Persepsi Individu Dan Pengurusan Persekitaran Usahawan Asnaf Wanita Terhadap Prestasi Perniagaan: Kajian Di Wilayah Persekutuan

Abstract

Studies related to asnaf entrepreneurs have been conducted, including the forms of capital distribution assistance, the effectiveness of the aid, and strategies to build their entrepreneurship. However, the studies are general, covering men and women. Studies that focus on women asnaf entrepreneurs specifically are not yet widespread. Therefore, the main goal of this study is to identify and further analyze the perceptions of individuals and the management environment of women asnaf entrepreneurs in the Federal Territory on the performance of business conducted by them. This study uses a survey approach through survey instruments in obtaining quantitative data. The obtained data were then analyzed and presented with descriptive statistics and significance tests. The results of subsequent statistical tests will conclude the characteristics of the studied population. The study results found that the individual perception of women asnaf entrepreneurs is an internal factor of women asnaf entrepreneurs, including community relations, surrounding influences, and current relevance. While the management of the external environment must be emphasized through the provision of adequate capital as well as continuous training and guidance so that their self-management confidence is intact and they can be independent in business. The results of this study can be used as a guide to the Federal Territory zakat in helping and developing the business of women asnaf entrepreneurs.

Abstrak
Kajian berkaitan usahawan asnaf telah banyak dijalankan yang merangkumi bentuk-bentuk bantuan agihan modal, keberkesanan bantuan dan strategi membina keusahawanan mereka. Walau bagaimanapun, kajian-kajian tersebut bersifat umum iaitu yang meliputi lelaki dan wanita. Kajian yang berbentuk memberi penekanan kepada usahawan asnaf wanita secara spesifik masih belum meluas. Justeru itu, matlamat utama kajian ini adalah untuk mengenalpasti seterusnya menganalisis persepsi individu dan pengurusan persekitaran usahawan asnaf wanita di Wilayah Persekutuan terhadap prestasi perniagaan yang dijalankan oleh mereka. Kajian ini menggunakan pendekatan tinjauan, menerusi instrumen kaji selidik dalam mendapatkan data-data kuantitatif. Data-data yang diperolehi kemudiannya dianalisis dan dipersembahkan dengan statistik perihalan dan ujian signifikan. Keputusan ujian-ujian statistik seterusnya akan memberi kesimpulan terhadap ciri-ciri populasi yang dikaji. Hasil kajian mendapati bahawa persepsi individu usahawan asnaf wanita ialah bersifat faKtor dalaman usahawan asnaf wanita dan ia merangkumi hubungan masyarakat, pengaruh sekeliling dan relevan semasa. Manakala pengurusan persekitaran bersifat luaran yang mesti ditekankan menerusi pemberian modal yang mencukupi serta latihan dan bimbingan yang berterusan agar keyakinan pengurusan kendiri mereka utuh dan mereka mampu berdikari dalam perniagaan. Hasil daripada kajian ini, dapat dijadikan panduan kepada pihak zakat Wilayah Persekutuan dalam membantu dan mengembangkan perniagaan para usahawan asnaf wanita.