Factors Affecting Sharia Banking Market Share In Indonesia 2018

R. Bambang Budhijana

Authors

R. Bambang Budhijana Associate Professor

Keywords:

Market, Share, Islamic Banking, Model, Dynamic

Abstract

Based on the Vision of Sharia banking in Indonesia, it must be able to support the real sector through share-based financing activities with fair transactions for the whole community. It is necessary to develop Human Resources (SDI), Promotion and Strategic Policies in Islamic Banking. This is what makes the basis and purpose of research on "The Effect of Promotional Costs, Training Education Costs and Government Strategic Plans on the Sharia Banking Market Share in Indonesia". The objective of this study is to analyze the factors affecting Sharia banking market share in Indonesia 2018. This study uses secondary data consisting of 77 months in the period of (2012-2018) that is processed using eviews6 with the Dynamic Tauhidi String Relations (TSR) Model. The results obtained from this study indicate that the cost of promotion, education costs and promotion costs have a positive and significant impact on the market share of Islamic Banking in Indonesia. The growth of market share at the time shows that there is still a lack of learning process and public understanding of the Syariah banking business.

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Author Biography

R. Bambang Budhijana, Associate Professor

STIE Indonesia Banking School

References

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Journal

Al Arif, M Nur Rianto. 2010. Efektifitas Biaya Promosi Dan Biaya Diklat Terhadap Penghimpunan Dana Pihak Ketiga Di Bank Syariah. Jurnal Ekonomi Bisnis Universitas Gunadarma, 15(3).

Budhijana, Bambang and Dikdik S.Sadikin, 2019. Factors Affecting Fee Based Income of Shariah Banking in Indonesia. Journal of Fatwa Management and Research, 18(2). ISSN:2232-1047.

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Thesis & Dissertation

Alghiffari, Nasruddin. 2009. Analisis Pengaruh Profitabiltas Industri, Rasio Leverage Keuangan Tertimbang Dan Pangsa Pasar Terhadap ROA Perusahaan yang terdaftar di Jakarta Islamic Index. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

Choudhury, M.A., and Harahap, S.S. 2004, Social accounting in Islamic Political Economy in Harmonising Development and Financial Instruments by Shariah Rules for Ummatic Integration. International Islamic University, Chittagong.

Stiawan, Adi. 2009. Analisis Pengaruh Faktor Makroekonomi, Pangsa Pasar Dan Karakteristik Bank Terhadap Profitabilitas Bank Syariah (Studi Pada Bank Syariah Periode 2005-2008), Program Studi Magister Manajemen, Program Pascasarjana, Universitas Diponegoro.

Virawan, Adivia. 2017. Faktor-Faktor Yang Mempengaruhi Perlambatan Pertumbuhan Market Share Perbankan Syariah di Indonesia. Skripsi Thesis, UIN Sunan Kalijaga Yogyakarta.

Report

Anonimous. 2015. Road Map Perbankan Syariah Indonesia. OJK. Departemen Perbankan Syariah.

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Discourse

Alamsyah, H. 2012. Perkembangan dan Prospek Perbankan Syariah Indonesia: Tantangan Dalam Menyongsong MEA 2015. Delivered in Ceramah Ilmiah Ikatan Ahli Ekonomi Islam (IAEI), Milad ke-18 IAEI, 13 April 2012 .

Internet

Anonimous. 2004. Cetak Biru Pengembangan Perbankan Syariah di Indonesia. BI. https://www.bi.go.id/id/publikasi/lain/lainnya/pages/blue%20print.aspx. (accessed on 20 June 2019).